New – ZEISS Digital Lenses.
Your Eye Care Solution for Mobile Devices.
With ZEISS Digital Lenses, ZEISS is introducing a new first-pair lens product category. It is specifically designed to meet the vision needs of people in their 30s and 40s who are experiencing near vision discomfort for the first time. Regardless of whether they are single vision wearers or not yet spectacle wearers.
Mobile digital devices have conquered the world at an extremely fast pace and pose new challenges to the human eye.
The frequent use of digital mobile devices is challenging on the human eye. With the constantly growing use of digital screens, the number of daily cycles switching from far to near vision and back has increased considerably. This is very demanding on the ciliary muscle of the eye and – with diminishing accommodation capabilities – can lead to blurred vision, tired or dry eyes and neck strain.
ZEISS Digital Lenses make tired eyes and a stiff neck a thing of the past. They help users of digital devices to stay fresh, fit and focused vision all day long.
The effectiveness of ZEISS Digital Lenses has been proven in stress tests carried out with smartphone and tablet users. More than 90 % of all respondents were satisfied with the reduction in the symptoms of strained or tired eyes by a factor of 4.
The benefits for the wearer
- Helps the eye to focus more easily.
- Stress and strain-free viewing throughout the day.
- Easy adaptation for unaccustomed eyes.
- For universal use – from morning until night.
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